WHAT IN A NAME: Most people know the finger pointing fire safety fanatic as Smokey THE Bear, but in fact there is no in the original name. In 1952, Steve Nelson and Jack Rollins wrote a song in his honour and added a between and to keep the rhythm flowing.
FILE This Oct. Smokey Bear is turning 70 on Saturday Aug. 9, 2014 _ but don't bring any candles to the party, please. As the friendly, huggable bear with the brimmed hat and shovel enters his golden years, he burning up Twitter, but his message of fire prevention through personal responsibility hasn't changed _ much. (AP Photo/Cliff Owen, file)
A BEAR IN THE CITY: In 2001, Smokey public relations team changed his classic line to the more updated phrase, Only You Can Prevent Air Max 95 Ultra Essential Wildfires and revamped the campaign to address the growing threat of devastating wildfires in suburban and urban areas. Smokey hit the cities with a three year campaign targeting casual adult hikers, bikers and campers and those living in urban areas adjacent to forest land.
out he does have a voice and it very clever, said Peggy Conlon, president and CEO of the Ad Council. Still, Smokey message is sometimes best relayed through silence. A series of YouTube videos created around his 70th birthday show Smokey giving silent bear hugs (SmokeyBearHug) to campers who properly build and extinguish camp fires and safely dispose of used barbeque charcoal, among other things.
known for playing the bowling alley narrator in Big Lebowski and supporting roles in movies like in the Air and has served as the latest voice for Smokey. Both share the same Elliott, Air Max Gray And Orange
the son of a Fish and Wildlife official, also turns 70 on Saturday.
A QUIET BEAR: Smokey traditionally never spoke in his public service messages except for his signature line (Only You Can Prevent Forest Fires). Now, social media has given him a new outlet and he chatty. turns Nike Air Max 95 Ultra Se Blue
LOS ANGELES, Calif. Smokey Bear is turning 70 on Saturday but don bring any candles to the party, please.
THE VOICE: Actor Sam Elliott, Nike Air Max 95 Taupe
burns up Twitter as he reaches new generation of fire
A SOCIAL ANIMAL: Smokey image has evolved over the decades to fit the latest media technology. When he first debuted, TV was in its infancy and posters were hand drawn. He has more than 300,000 friends on Facebook and 24,000 people follow him on Twitter. People still like to write to Smokey the old fashioned way, too. The imaginary bear got his own ZIP code (20252) in 1952 as his popularity soared and it was reactivated this summer.
Here are some little known facts about Smokey Bear on his big day. firefighters were in battle overseas. history. Research shows he is known by 96 per cent of American adults and ranks near Mickey Mouse and Santa Claus for name recognition. Forest Service, the National Association of State Foresters and the Ad Council.
As the friendly, huggable bear with the brimmed hat and shovel enters his golden years, he burning up Twitter. But his message of fire prevention through personal responsibility hasn changed much.
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